by J Kraus

Art Fitzpatrick and Van Kaufman at Art Center College of Design, Los Angeles, California, 1965
During the 1960s, Pontiac brochures and advertising were dominated by dramatic illustrations created by the team of Art ‘Fitz’ Fitzpatrick and Van Kaufman. These lush images depicted scenes of glamour and sophistication populated by suave, cosmopolitan and well-attired individuals, always accompanied by a larger-than-life Pontiac with shimmering chrome and glistening paintwork.
These were images that the aspirational car buyer could fantasize inserting himself into, and they nourished the idea that maybe he himself could gain access to this beautiful and exotic world if he went out and bought a new Pontiac.








