by J Kraus

Vintage Saab Marketing Mascot
For those unfamiliar with the above image, it is from a decal that was affixed to the windows of Saabs in the late 1960′s. When a Saab was a Saab.
Cut loose from GM, Saab now faces an uncertain future. It is dismaying to see the possibility of a classic brand being subjected to euthanasia. Unfortunately, Saab has been undergoing a slow death for quite some time. While under GM’s stewardship, we were forced to endue such automotive Frankensteins as the “Saablazer” (the Chevrolet Trail Blazer rebadged as the Saab 9-7X) and the “Saabaru” (the Subaru that masqueraded as the Saab 9-2X).
Most enthusiasts today are too young to remember real Saabs. The most genuine Saabs are the 92, 93 and early 96 models of 1950-1968. These Saabs had three distinguishing characteristics, what corporate marketing denizens might call brand differentiators: aerodynamic body design, front-wheel drive, and a light and efficient two-stroke powerplant. These virtues helped propel Saab to numerous victories in most of the major rallies of the period, piloted by the great Erik Carlsson.
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