by James Kraus
Bloomberg has picked up a story line that Auto Universum explored back in May 2009. The issue is the risks that lurk behind the continuing brand proliferation and commodification at Volkswagen. Apparently people are getting wise to the fact that many of the overlapping Skoda, SEAT, VW and Audi models are distressingly similar under the skin. This phenomenon is worsening as time goes on and even affects VW’s higher-line models.
If you buy a new Audi TT, your car is riding on a platform shared with the Škoda Yeti and powered by a generic VW Group engine. If your wallet allows you to buy a new Lamborghini Gallardo, you end up with a very nice VW Group 5.2 litre V10 purring away out back, but the same motor is also found (with a different crankshaft, sump and tuning) under the hood of the Audi S6 Sedan, a car that sells for a third of the price of the Lamborghini.
Read the Bloomberg piece here.