Things Go Better With Coke

James Kraus

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Vintage scale model Coca-Cola cab-over delivery truck

The Coca-Cola Company adopted Things Go Better With Coke as their new advertising tagline in 1963. It then became a jingle, performed by leading pop acts of the decade including Jan & Dean, Tom Jones, Petula Clark and The Supremes.

At the same time, automotive designers were thinking that maybe things went better with a Coke shapeContinue reading

Was Someone at GM Design a Mannix enthusiast?

James Kraus

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Mannix opening title sequence

Oldsmobile’s Toronado debuted in autumn of 1966 as America’s first post-war front wheel drive automobile. Just a year later CBS Television introduced a new prime-time detective series; Mannix, featuring Mike Connors as Joe Mannix, an operative of the sophisticated Intertect Detective Agency in Los Angeles.  Continue reading

The Swinging Sixties: A Rainbow of Wheels and Technicolor Tyres

James Kraus

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1967 Chevrolet Chevelle SS 396 with Marina Blue metallic body-colour wheels and F70-14 special nylon Red Stripe Firestone Super Sports Wide Oval tyres

The majority of today’s cars today come equipped with black tyres surrounding wheels (or wheel covers) of silver, grey or black. This was not always the case; brightly coloured wheels were a common automotive styling fillip beginning with the 1886 Benz Patent-Motorwagen.   Continue reading

1966: A Year of Transition

James Kraus

JK - 1 (61)

Porsche poster celebrating success at the 50th Targa Florio, their sixth overall victory at the storied venue. A few months later Porsche introduced the open-top 911 Targa.

By 1966, the Suave Sixties were slowly morphing into the Swinging Sixties. Currents of change were coursing through the worlds of design, fashion, music and entertainment. It was to be the last full year of the classic sixties before profound mutations would transform the closing years of the decade.

1966 was a particularly fertile year for the Italian auto industry. The colourful and stylish Gianni Agnelli assumed control of the Fiat empire, commuting to corporate headquarters in his Ferrari 365 P Berlinetta Speciale.   Continue reading

1960s: The Ascent of Black

James Kraus

JK - 1 (49)

1965 Chevrolet Impala with black Super Sport rear deco trim

The latter half of the 1950s was a jubilant, optimistic era when life was comfortable and the future looked bright. In Britain, post-war food rationing was gone, France was enjoying the height of Les Trente Glorieuses and Germany was celebrating its Wirtschaftswunder. In the U.S., Wall Street, Madison Avenue, Abstract Expressionism, Modernist architecture and Cool Jazz catapulted New York to the global epicentre of the intersecting worlds of art and commerce.   Continue reading

Incandescent Ground-Pounding Rubber-Burning Muscle Cars of the 1960s

James Kraus

JK - 1 (48)

1964 Pontiac GTO

I get pushed out of shape and it’s hard to steer when I get rubber in all four gears  –  The Beach Boys, 1963

When these lyrics were written in the spring of ‘63 such accelerative prowess would indeed require, as the song expressed, a homebuilt hot rod. Or a daunting expenditure on the likes of the storied 409 Impala or 406 Galaxie. Or an even taller stack of bones for a Corvette, Cobra or E-Type. The thought of anything even more costly would blow a young man’s mind. But in the fall of that year a new player appeared to rewrite the rules …   Continue reading

That Was The Year That Was: 1965

 James Kraus

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Monaco Grand Prix poster, Michael Turner, 1965

The first year of the latter half of the 1960s was a halcyon time. Most financial markets were still hitting new highs and automotive sales were setting records. Nevertheless, signs were appearing hinting that the good times might be on the wane. Continue reading