Things Go Better With Coke

James Kraus

JK - 1 (15)

Vintage scale model Coca-Cola cab-over delivery truck

The Coca-Cola Company adopted Things Go Better With Coke as their new advertising tagline in 1963. It then became a jingle, performed by leading pop acts of the decade including Jan & Dean, Tom Jones, Petula Clark and The Supremes.

At the same time, automotive designers were thinking that maybe things went better with a Coke shapeContinue reading


Cars with Chromatic Flair: A Celebration of Colour

by James Kraus Porsche Color Combinations

1966 MG 1100 Saloon in Glen Green over Pale Primrose. A distinctive (and distinctly British) combination.

In response to my November article on the rich history of automotive colouration in comparison to the monotonous and uninspiring colour combinations most often seen today (centering almost exclusively on black, grey and beige), I received a number of photos from owners of quite distinctive vehicles that took a stand in the battle against chromatic mediocrity. I am sharing the best of them with followers of Auto Universum in the hopes that they will offer inspiration to others.

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A Concise History of the Alloy Wheel

by James Kraus

1968 BMW 2800CS riding on unusually elegant alloy wheels featuring a polished chrome centre cap discreetly concealing the mounting lugs. Visible fasteners on a contemporary automobile are generally considered to represent a lack of refinement, yet seem to be embraced when they appear on otherwise highly stylized wheels. These were produced for BMW in Italy by FPS (Foundry Pedrini Siena).

Today, alloy wheels are all but ubiquitous and are used by automobile manufacturers as a key styling feature, often used to differentiate model ranges and equipment specification. They started becoming popular with the general public in the 1980’s, but were in fact offered sporadically since 1924.

Previous to the development of the alloy wheel, wheels were formed of two pieces of pressed steel, the rim and the disc, either welded or riveted into a single unit. Or, they were fabricated of a steel or aluminium rim, connected to a centre hub by metal spokes. A transitional design was a hybrid utilizing a steel disc for strength and an aluminium rim for weight saving. Such a design was used by Porsche and Jaguar in the 1950’s. Another example was the Borrani Bimetal, used on several Italian sporting models.

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Automotive Logos: History and Revisionism

by J Kraus

JK - 1 (10)

Newly revised Citroën logo

Word has recently reached me here at Auto Universum world headquarters that Citroën and Lancia both have announced that they were revising their classic logos. This only a year after Fiat found it necessary to “revise” the storied Abarth badge.

The Citroën logo managed to survive 90 years before suffering the current debasement. The classic badge was a representation of the double helical cut gears that were the original product of André Citroën. The dual pattern allowed the silent meshing of normal single bevel gears without generating side thrust. They had been very difficult and time-consuming to manufacture until André obtained patents and licensing rights for new processes that would allow the gears to be machined cheaper and more accurately. When Citroën began building cars in 1919, the logo followed. It adorned all their ground-breaking designs: the Traction Avant, the 2CV, the DS, the GS, and the SM.

Removing the old sharply defined points leaves the new logo appearing very little like gear teeth and a bit flaccid. It in fact calls to mind a pair of boomerangs. I am aware that things are changing quickly, but last I looked, Citroën was still domiciled in France, not Australia.

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