The 1960s New Look

James Kraus

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The New Look: 1960 Chevrolet Impala

In the early decades of motordom, front grills stood tall and proud, reflecting the proportions of early radiators. Headlamps, originally housed in separate housings, began being integrated into the cars design in the late 1930s. Nevertheless, grills and headlamps remained separate elements with the exception of Peugeot, which placed the headlamps near the centre of the car, behind the grill.  Continue reading

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That Was The Year That Was: 1965

 James Kraus

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Monaco Grand Prix poster, Michael Turner, 1965

The first year of the latter half of the 1960s was a halcyon time. Most financial markets were still hitting new highs and automotive sales were setting records. Nevertheless, signs were appearing hinting that the good times might be on the wane. Continue reading

In Hindsight: 1960s Cars of the Year

by James Kraus

The first European Car of the Year award

Fifty years ago: the first international European Car of the Year award

First presented in 1964, the European Car of the Year (COTY) prize was the premier attempt at an international automotive award for the best new car launched during the previous year. Nominees could be designed and manufactured anywhere in the world as long as they enjoyed at least limited distribution in Europe. The award is still in existence, the Peugeot 308 being the 2014 recipient.

Globalization in automotive markets was quite limited in the 1960s. Many European models were unavailable in America and little more than a handful of American cars were exported to Europe. Only a few select models of Japanese cars were exported and the models selected for sale in Europe were usually not the same models sold in the U.S. For these reasons, the COTY was the closest thing to a universal international automotive accolade.  Continue reading