James Kraus
Chart by Statistica/Dalia Research
A survey was just published indicating the “Made in Germany” label is the most coveted by consumers worldwide amongst all possible “Made in …” labels.
What made it this way? The Volkswagen. Continue reading
James Kraus
Bentley Bentayga
The staff ensconced here atop Auto Universum Tower has no love for SUVs; they are clunky, ill-proportioned and have to be climbed into. Once ensconced, one’s melon is tossed left and right, forward and back like a bobblehead doll due to the vertiginous seating position. When parked, they block pedestrian sightlines, turning sidewalks into tunnels. Nevertheless, when we gaze down upon the busy streets far below, they seem quite common now, and have recently been cause for mirth here at the office. Continue reading
James Kraus
Wolfsburg Crest, 1962 Volkswagen
On Sunday, the Auto Universum Board of Governors attended the Greystone Mansion Concours d’Elegance in Beverly Hills. This grand affair entailed a $120 admittance fee and boasted a splendid field including a Ferrari 250 SWB, a pair of 300 SLs, a Porsche 356 America Roadster, Alfa 6C 2500, Bugatti Type 57, 1930 V16 Cadillac and many other pedigreed swells. Continue reading
Tesla Model 3 Prototype and 1959 Renault Floride
James Kraus
1965 Mercury Monterey with a trio of distinguished gentlemen and their consorts
According to a recent report by the U.S. Bureau of Labor, 51% of consumer spending is now done by people over 50, yet this group is the target for a mere 10% of marketing activity; this according to Bob Hoffman of the always entertaining Ad Contrarian blog. Bob further points out that millennials, who buy barely 12% of new cars, are featured in about 99.9% of new car advertising, even though consumers over 50 are the ones that have all the money. Continue reading
by James Kraus
Koni adjustable damper at the front of a Porsche 356C
One of the disparities in the automotive lexicon is the term bestowed upon the damper/shock absorber. In Germany and the majority of the English speaking world, it’s a damper. In the U.S., France, Italy and Spain, it’s a shock absorber. Deciding which is the more correct designation depends to a large degree on the era under discussion. Continue reading
by James Kraus
Don slides behind the wheel of a Newport Blue Coupe de Ville with Olympic White roof and blue Chelsea Cloth interior. He purchases it days later.
The other day I was discussing season two of the television drama Mad Men with a friend and not surprisingly, talk soon turned to Don’s new Cadillac. Prototypical of what a successful New York executive would have purchased in the 1960’s, it was quiet, smooth and comfortable; equipped with a full measure of the latest developments in convenience features and driving aids.
Did Don care about how much power it had? How fast it was? No; these were more the concerns of men further down the totem pole. They amused themselves with lower-cost, larger-engined Fords, Chevrolets and Plymouths. All of which could easily out-power Don’s posh new Cadillac. No matter; Don had no need for mere demonstrations of power; he possessed power. Continue reading
by James Kraus
Coal-burning power station, Gelsenkirchen, Germany
The new plug-in vehicles, such as the Mini E, Chevrolet Volt and Nissan Leaf are being touted by many as emission-free (or nearly so in the case of the Chevrolet.) In fact, these new high-tech wonder cars are to a large extent coal-powered. In the United States, by far the largest share of power generation is provided by coal-burning powerplants at approximately 50%, its closest rivals being nuclear and natural gas at a roughly 20% share each. In Europe, coal and natural gas are the largest sources of power, each having about a 30% share.
by James Kraus
Jean-Claude Andruet and Michèle “Biche” Espinosi-Petit on their way to overall victory at the 1982 Tour de France in a Ferrari 308 GTB
Why do Ferrari’s V8’s sound so delicious, almost as enticing and melodious as a V12? It comes from the use of a single-plane “flat” crankshaft in lieu of the typical cross-plane (two-plane) crankshaft. Workaday V8 engines utilize the cross-plane crank to optimize mechanical smoothness; an admittedly important consideration when transporting a hedge fund manager and his mistress to a performance of Die Walküre at the Théâtre de Genève in a BMW 750i, or a load of sensitive electronic test equipment behind a MAN TGX in route to the CERN Large Hadron Collider.
by James Kraus
When Volkswagens were unique. This VW 1500, introduced in September of 1966, is one of the most coveted among collectors with its unique blend of big motor and disc brakes combined with the final appearance of the Beetle’s original svelte bumpers and sloping headlamps.
Bloomberg has picked up a story line that Auto Universum explored back in May 2009. The issue is the risks that lurk behind the continuing brand proliferation and commodification at Volkswagen. Apparently people are getting wise to the fact that many of the overlapping Skoda, SEAT, VW and Audi models are distressingly similar under the skin. This phenomenon is worsening as time goes on and even affects VW’s higher-line models.
If you buy a new Audi TT, your car is riding on a platform shared with the Škoda Yeti and powered by a generic VW Group engine. If your wallet allows you to buy a new Lamborghini Gallardo, you end up with a very nice VW Group 5.2 litre V10 purring away out back, but the same motor is also found (with a different crankshaft, sump and tuning) under the hood of the Audi S6 Sedan, a car that sells for a third of the price of the Lamborghini.
Read the Bloomberg piece here.
by James Kraus Bad Design
Ominous, malevolent and sinister front ends of the 1950’s. Source: Design Quarterly
Automobiles have become more and more aggressive looking of late. A number of them, with their snarling grilles and squinting headlamps, have in fact crossed the line to surly and repulsive, displaying an unpleasantness last seen in the 1950’s.
This may have something to do with the fact that most of the world’s automobile manufacturers established design studios in Southern California some years ago.
Wine aficionados frequently discuss the effects of terroir on their favourite cuvées. The concept of terroir is that the local environment in which the vines grow (weather, soil, etc.) significantly affects the final product. In the same vein, could it not be that the local environment (architecture, clothing styles, attitudes, etc.) affects designers and their output?
by J Kraus
1947 Saab 92. Form following function
Saab could find a ready market today by becoming what German cars used to be. The upscale German cars of today are more like the American cars of yore rather than the German cars of just a few decades ago. Too often overly styled, overweight and overwrought, they are in many ways the polar opposite of the handsome, understated and functional German machinery of days past.
